The Privacy Policy describes how Direction Research Group Limited, Europinions and their parents, subsidiaries and affiliated companies (collectively “We”, “us, or “our”) processes Personal Data in the context of online panel communities, surveys, reward programs, websites and mobile applications (collectively the “Service”). In particular, it describes the types of Personal Data we collect in connection with the Service, the purposes for which we collect that Personal Data, the other parties with whom we may share it, and the measures we take to protect the security of the data. It also tells you about your rights and choices with respect to your Personal Data, and how you can contact us to update your contact information or ask questions about our privacy practices.

This Privacy Policy does not apply to the processing of your Personal Data in the context of surveys administered by third parties. In these situations, We are not the sponsor of the survey and the survey instrument, and the survey results or survey data are and will be controlled by the sponsor of the survey. Please refer to the relevant sponsor’s privacy policy to learn more about that sponsor’s privacy practices.

Registration with, use of, and access to the Service is subject to this Privacy Policy and our Terms and Conditions

We have contractual arrangements with software suppliers for the purpose of enabling us to host and operate on-line surveys. The data is used for undertaking market research surveys.

We adhere to national laws and regulations concerning personal data protection. Members will remain anonymous with regard to sensitive and personal information given to or shared with clients.

Your information and privacy remains our highest priority. We and our contracted survey software suppliers comply with the ESOMAR* online research guidelines and the personal integrity standards detailed in the 1998 Data Protection Act.

Under the Data Protection Act all members have the right to view their personal information upon request.

Direction Research will act with discretion at all times and will not use the information you provide for any purpose other than the one that is clearly stated in the terms of each survey.


As a panel owner and Data Controllers, our main technology partners act as Data Processors. They also conform to the high standards based on the European Union General Data Protection Regulation (2016/679) or GDPR. For more details please click here .

Our policy will be subject to change at any stage and usually in line with accepted practices.

*ESOMAR is the international organisation which sets the standards by which market research companies carry out surveys. For more information see